11th September 2025
RAI | E102 | 14:00 - 17:00
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14:00: WELCOME
Carrie Wootten - Media Talent Manifesto
Joined by Hope Primus, ITV: reflections on 2024 and looking ahead to World Skills Cafe 2025
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14:10 INSIDE MEDIA’S AI TEAMS AMID MARKET SHIFTS
Angeliki Megariti, Research Analyst, Caretta Research
Angeliki will provide an overview on AI teams across the media technology sector. How many companies are investing in AI teams, whats the scale of these teams and how does this investment work in the context of ongoing market shifts.
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14:35: IS THE LACK OF SKILLS HOLDING COMPANIES BACK?
Nina Walsh, Global Leader, Industry Business Development, AWS
The cloud and AI revolution requires specialised skills, but many companies struggle with uncertainty about where to begin and a simultaneous growing talent gap. Without the right expertise, adoption slows. As the focus shifts toward optimisation and monetisation, where should organisations begin—and what should they prioritise to move forward effectively?
Nina shares her thoughts and outlines AWS’ newly launched AWS Tech Alliance UK and how this will support companies with these challenges.
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14:55: RECRUITMENT TRENDS: REDEFINING TALENT IN THE AGE OF DISRUPTION
Chris Redmond, CEO, REDHOLT & OTTRED
Chris shares a frontline view of how recruitment in media technology is being reshaped by data, AI, and community-led strategies.
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15:15 BREAK
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15:30: SHIFTING SKILLSETS: TRAINING FOR THE NEW MEDIA TECHNOLOGY WORKFORCE
James McDonnell & Jonathan Marshall, Tequate Training
James & Jonathan look how rapidly evolving technology is reshaping job roles in the media and broadcast sector — and to explore how training strategies must evolve to support both new talent and existing professionals in this transition.
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15:50: NAVIGATING MID-CAREER IN OUR CHANGING INDUSTRY
PANEL DISCUSSION
Chair: Stuart Ray, IABM | Polly Hickling, Eviden | Emily Bergun, Sky | Hope Primus, ITV | Sabina Bunger, Freelance
As cloud, AI, and IP-based workflows reshape not just what we do but how and where we work, mid-career professionals face increasing pressure to adapt. This session explores how to reskill, reposition, and remain resilient in a fast-paced and continually shifting media tech landscape.
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16:10: WHAT DOES A NEW ENTRANT ROLE LOOK LIKE IN 2030?
PANEL DISCUSSION
Chair: Richard Lindsay-Davies, DTG | Matt Stagg, MTechSport | Dushi Thangarajah, Deluxe | Nina Walsh AWS | Peter Morgan, Ravensbourne
As new research emerges of new entrant roles being wiped out by AI - what will a new entrant look like in 2023? And how should Universities and Colleges prepare for this change?
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16:35: DIVERSE VOICES, SHARED FUTURES: UNLOCKING INCLUSION IN 2025
PANEL DISCUSSION
Chair: Sarah Burbedge, Freelance | Mark Coleman, Datacore | Jazz Singh, EmpowerAbility | Morag McIntosh, BBC | Sam Fray, BPSB
This discussion reflects the global changes in support and progression for diversity, equity, inclusion and belonging. The panel will explore how the drive for change is more critical now than ever and how actionable strategies can drive genuine, long-term equity in media technology.
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16:55 WRAP UP
Carrie Wootten, Media Talent Manifesto & Hope Primus, ITV
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